I’m going to get this out of the way first because, understandably, most couples have a finite budget and will have an amount in their minds which they would like to allocate to photography. From experience, couples are often surprised by the amount that wedding photography costs. The average amount spent by couples on a wedding photographer in the UK in 2018 was £1560. A link to the full 2018 report into wedding photography in the UK is here.
I’m not going to dwell on this point as there is an excellent resource already written by Your Perfect Wedding Photographer that helps explain the costs of wedding photography and why it’s perhaps more expensive than expected.
Although there are undoubtedly some exceptions, if a photographer seems very affordable it will usually be because they are starting out and lacking experience (a risk in itself of course), have not invested a great deal in their business (in terms of training or equipment) or they’re just not very skilled or in-demand. My advice is that although a photographer must be within the budget of the couple, decisions should not be made based solely on price. If a photographer that is loved and trusted falls just beyond a given budget, it is potentially worth considering the allocation of the whole wedding budget and the relative importance and longevity of the photographic record of the day. If you’d like to read more on this subject, an outstanding article which might prove hugely useful and informative can be found here.